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Online Website Promotion
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Online Website Promotion
Online Website Promotion
Here are a few methods you can use for promoting your website online:
- Search Engines
For a website to reach it's full potential it must be ranked in search engines. More people everydat are turning to search engines to find
information, products and service providers. Targeting search engines is a crucial part of any website promotion plan.
- Banner Ads
Banner ads are advertisements for your website appearing on other sites. If you choose to purchase advertising space on other websites,
to promote your website, you should be sure to only advertise on pages related to your products and services. Research shows click
through rates on ads are significantly lower on pages unrelated to the advertisements being promoted.
- Pay Per Click Advertising
Pay per click is a great way to promote your website. Pay per click advertising is when the advertiser pays a predetermined amount every
time an internet user clicks on the ad and visits the advertiser's website. Ads appear on search engines and other websites. Examples of
websites offering pay per click programs are Google Adsense, Overture, Search Feed, Yahoo, FindWhat.com and Kanoodle.
- Email Advertising
Sending emails or newsletter to potential customers can be a very effective online website promotion technique. However, before starting
an email advertising campaign, be sure to be aware of SPAM laws. Always be ethical when promoting your website through email.
- Key Directories
When promoting a website, one should always submit to major online directories (i.e. dmoz.org). Directories not only give your website
more exposure but listings in directories also contribute to search engine placement improvement.
- Specialized Directories
Most industries have online directories where you can submit a listing. Some directory listings are free while others may charge a monthly
or annual fee. If you are considering paying for a listing, be sure to ask for traffic stats from the directory and see if other businesses
in your industry are signing up for paid listings on the site.
- Links on business partner sites
If you have a good business relationship with suppliers or other business partners, it is a good idea to ask them to add a link to your
site on one of their pages. Links from other sites will not only promote your website but they will also help strengthen your search
engine placement.
Copyright © Rob Marriott
All Rights Reserved.
Created and maintained by DSN House Websites
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