What should I say on my brochures?
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What should I say on my brochures?
What should I say on my brochures?
Before deciding what content you should include in your company brochure you must decide what the objective of the brochure is. Do you
want to introduce yourself and advertise the opening of a new business or are you promoting a new product or service.
You want your brochure to provide valuable information. Also consider the following:
- Prioritize the information on your brochure. An effective brochure will have the important items stand out to
catch the reader's eye.
- Keep your brochure bried and to the point.
- Add awards or certifications and testimonials to establish credibility.
- Promote what is unique about your company. Know what you do differently or better than your competitors and
promote it.
Your brochure text should contain the following:
- Your company name and logo. Be sure to mention your company name throughout each panel. You want people to remember
you when they are done looking at your brochure
- Contact information
Don’t forget to include your contact information in the brochure. Make sure the phone number and email address are easy to find.
- Web Address
Always include your web address on your brochures. Your website can be an extension of your brochure, providing more details to those who
want to learn more about your company and the products and services you provide.
- A summary of the products and services you are offering
- Testimonials and credentials
Testimonials and or credentials can convince readers that your products and services are of high quality.
To maximize the effectiveness of your brochure you should consider hiring a professional copy writer or see if the
brochure design company you are using has copy writing skills. Many brochure designers can make promotional materials look fantastic but
do not know the first thing about writing effective copy. The text in your brochure is just as important as the design. Do not waste your
money on a professionally designed brochure that will be useless because of bad copy.
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